AOK x AMORELIE / Scholz & Friends / 2024
With Skintimacy, AOK and AMORELIE have developed a card game that brings skin cancer prevention to where bare skin often takes center stage: the bedroom. The core message, “Check your skin regularly”, is delivered in this creative foreplay card set in a playful and intimate way. By combining intimacy and prevention, the game raises awareness among couples about the importance of skin health. Every AMORELIE order includes a set – an innovative approach that makes prevention easily accessible and seamlessly part of everyday life.
Personal note – As the Art Director on this project, I worked closely with a small but passionate team to bring this unexpected collaboration to life. Turning such an important health topic into a playful, intimate card game was a cool chance to merge creativity with real impact. From the concept to the design and working with our amazing illustrator, it was one of those projects where the idea, the product, and the team just clicked – and I’m proud we created something that’s both fun and meaningful.
