Anytime, anywhere – the pressure to be constantly available at work and in our private lives has radically intensified in recent years. This behavior is also evident on the road: The number of motorists who text or read messages while driving increased by almost 70 % between 2016 and 2022. The fatal consequence: People who text while driving are more than 50 % more likely to have an accident.

The film aims to disrupt this trend by making clear: “It’s okay to be unreachable. Especially while driving.”

The campaign was produced on behalf of the German Federal Ministry for Digital and Transport (BMDV) and the German Road Safety Council (DVR).