“Lade hier, lade da” (“Charge here, charge there”) is a commercial about an animated power socket celebrating its newfound freedom, thanks to the nationwide expansion of charging infrastructure. Once stuck in a complicated relationship with hard-to-reach charging stations, it’s now in power mode: with more than 9,000 charging points at over 1,000 locations, the Germany Network finally offers the flexibility and accessibility that e-car drivers have been longing for.

Set to the beat of Cristy Water’s iconic song “Gypsy Woman”, the socket sings its anthem of independence: “Lade hier, lade da.” The message is clear: no more range anxiety or charging frustration – now you can charge wherever and whenever you want. A commercial that tells the story of the love between socket and charging station while highlighting the expansion of the Germany Network.