Bundesministerium für Digitales und Verkehr / Scholz & Friends / 2024
"Tunnel correctly, instead of just staring into the void!" – If anyone knows about tunneling, it's former football pro Hans Sarpei. Timed perfectly with the excitement around European Football Championship 2024 in Germany, Sarpei uses the football connection to make tunnel safety relatable and entertaining. In collaboration with the Federal Ministry for Digital and Transport, he highlights the most important rules for safe behavior in tunnel traffic – with charm, expertise, and a bit of humor.
Personal note – This project was proof that you don’t need a big budget to make a big impact. With limited resources, we turned the dry topic of tunnel safety into something modern, engaging, and genuinely fun to watch. A huge part of that was working with young, talented director Leve Kühl, whose fresh perspective and bold ideas brought the film to life in a way that broke every “boring authority” cliché. For me, it was inspiring to see how creativity, smart teamwork, and the right talent can transform even the most niche subject into watchable content.